# identity.md

## Organization Overview
-   **Company Name:** Growing Tree Toys
-   **Mission:** To offer engaging, innovative, and creative play through a huge selection of toys and gifts, fostering a welcoming and joyful shopping experience for all friends and families.
-   **Company Structure and Legal Entity:** A woman-owned and operated company.
-   **Founded Date and Location:** First opened in 1976 in State College, PA.
-   **Size and Scale:** A spectacular neighborhood toy store with a huge selection of toys and gifts, serving as a beloved staple for locals and visitors for decades.

## Leadership & Team
-   **Key Leadership Profiles and Roles:**
    *   Lindsay Jones, Owner/Operator [Our Team](https://growingtreetoys.com/pages/people)
    *   Jen, Owner/Operator [Our Team](https://growingtreetoys.com/pages/people)
-   **Team Structure and Departments:** A dedicated team focused on running the neighborhood toy store, committed to helping customers enjoy their toy shopping experience. [Our Team](https://growingtreetoys.com/pages/people)
-   **Company Culture and Values:** Embraces a playful and helpful culture, ensuring everyone, young or old, local or visitor, feels welcome in their space.

## Operations & Structure
-   **Business Model and Operational Approach:** Operates as a brick-and-mortar retail store, offering a diverse range of engaging playthings including games, puzzles, books, arts & crafts, science, construction, dolls, and plush animals.
-   **Location(s) and Geographic Presence:** Located in Downtown State College, PA, serving the beautiful valley of central Pennsylvania.
-   **Key Partnerships and Affiliations:** Offers a wide selection of products from top brands such as Jellycat, Douglas, LEGO, Squishable, and Tonies.